In 18 months, Jordan Peterson has transformed from obscure psychology professor at the University of Toronto to become arguably the world’s most famous academic.

 

His new book – 12 Rules for Life: An Antidote To Chaos – is currently Number 1 on the Amazon sales charts. But what is it about Peterson’s idiosyncratic fusion of Dad sayings, Bible analysis, evolutionary psychology and personal anecdote that is so irresistible to YouTube watchers and book buyers in 2018? And what, ultimately, is Peterson trying to say and achieve?

 

Sifting through 12 Rules for Life with us today is Irish Times columnist Laura Kennedy.

Plus there’s Eoin’s ‘Gotcha’ moment, faking it till you make it, free will, squiffy psychology, and if niceness is overrated.

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